A long standing tradition gets a visual upgrade. Metropolitan Market has been going to Alaska to catch the first of the Copper River run since 1984. They wanted a new brand to showcase their classic tradition. I established fonts, colors, textures, and designed a new logo to help them tell the Copper River story in a fresh new way.

My role included: Art Direction, Logo Design, Layout Design, and Production.

The University District Food Bank needed a new look for the 21st Annual Benefit Auction. The theme was a harvest moon homecoming. They gave me a lot of creative latitude so I had some fun.

My role included: Concepting and Illustration

Solstice was looking for packaging design that took cannabis as seriously as they did. The goal was to create a high end design system that positioned Solstice as a top tier brand in the market place. Close attention was paid to materials used and simplicity of the design. The result was something clean and powerful unlike any other cannabis packaging on the market at the time.

My role included: Art Direction and Package Design.

Coolearth Software needed a name, brand, and ui kit for their new SaaS product which helps food manufacturing companies capture and track data about the quality of the food they produce. Inspec was the name that was selected and the branding around it focuses in the simple all-encompassing nature of the software to ensure your food or beverage is in spec.

My role included: Creative Direction, Logo Design, UI Design, and Interactive Design Direction.

This pepper jam is some of the best I've ever tasted. It's got a sweet jam flavor with a powerful spicy kick at the end. The goal was to create a logo that combined the soft and playful sweet aspect of the jam with the fiery kick of the peppers. The result was a hand done script for "sweet" paired with a strong, edgey wordmark for "heats" complete with a flame silhouette in the "A". I also put together a label for them to help them see the brand out in the wild.

My role included: Creative Direction, Logo Design, and Package Design.

In 2014 Bartell Drugs celebrated 125 years and was looking to generate a campaign to support new marketing efforts. My work included developing the overall brand for the campaign and directing and designing the three phases of the campaign. These phases included the Celebration phase, Back then and beyond phase, and finally the Truly Local phase. I was also lucky enough to help them concept and design a special edition wine label that honored George Bartell Sr.

My role included: Creative Direction, Print Design, Logo Design, Web Design, and Package Design.

Upmod was a ui and design project around a community of upcycled products. I wanted the experience to be clean and straightforward while adding a brand and icon look that was inspired by the upcycled movement.

My role included: Icon Design and Web Design.

Haggen Northwest Fresh was looking to upgrade the brand. They had recently renamed themselves from Haggen to Haggen Northwest Fresh. The challenge they had was describing what that meant. I help establish a visual design language that was then applied to all marketing efforts including in-store signage and private label packaging.

My role included: Art Direction, Logo Design, Print Design, Web Design, and Packaging Design.

In a project with Bartell Drugs & Schooner Exact I helped concept and design a label for their craft beer. After a bunch of research I concepted a bunch of ideas including the chosen design Boxcar Hopper. Boxcar Hopper is inspired by the journey George Bartell Sr. took to get to Seattle to start his drugstore business. The two gentleman riding the barrel box car are his great grandsons Hugh and Neal Barber.

My role included: Concepting, Label Design, and Illustration.

School’s Out Washington (SOWA) is the longest running Afterschool Youth Development (AYD) intermediary in the nation. They needed a new logo and brand to help energize and clarify their mission moving forward.  The result was a vibrant integrated word mark that leverages their well-known acronym and provides a handy pull-out icon that can be used for all kinds of purposes.

My role included: Creative Direction and Logo Design.